K.Mo's Blog

Here are my most useful SEO resources that I used to promote my clients’ Web sites and my own. I know they work because I’ve seen results. I feel confident you will find them useful. I’ve filtered the list to include only the best. Enjoy. -K.Mo

Google Webmaster Tools - Your site can’t succeed without Google. Period. For Google to list your site higher and regularly, you need to communicate with Google and tell it about your site. The Webmaster Tools will show you how your site ranks currently and you can optimize it so your site comes up in the searches you want. Broken and dead links will hurt your rankings. The Webmaster Tools will help you find them.

Google Analytics - Google Analytics is the fortune teller of the Internet. It tells you where you are, the path you’re headed, and who wants to reach out to you. Used carefully, it can tell you where your visitors are coming from, popular pages, and features and easy-to-use interface. You can create extra users to share access to reports and schedule reports to be emailed to you directly. It allows you to setup stats tracking for multiple sites and microsites within your top site. Other stats programs won’t let you do that.

Create a Sitemap – A lot of Web sites use HTML pages as sitemaps to help their visitors navigate a site. This is fine for large sites with many pages, but for smaller sites you shouldn’t need an HTML sitemap. Your navigation should be easy enough that users can find where they want to go fast. I recommend creating an XML sitemap that lists all your pages that search engines can use to find every page and describes additional detail that will help search engines index your site. Any additional information search engines have about your site the better your pages will rank.

More to come… please check back.