Here are my most useful social media marketing resources that I used to promote my clients’ Web sites and my own. I know they work because I’ve seen results. I feel confident you will find them useful. I’ve filtered the list to include only the best. Enjoy. -K.Mo
Web Site / Blog Promotion Tools
AddThis.com – AddThis makes it easy for users to bookmark and share your site on many social networking sites. You don’t need to keep up with all the social networking sites and links. They do.
Google Insights for Search – See what users are searching for in your industry and plan your site and content accordingly. Very useful.
Google Trends – See what users are searching for on the Web now to get an idea for hot topics. Also see regions where the searches originate.
Technorati – This is a popular blog search site. Be sure to claim your blog to get it listed and build a profile so users can see you are legit. Make sure your blog software pings them directly to instantly know about changes to your blog.
FeedBurner – FeedBurner reposts your Web site or Blog’s RSS feed to a new URL. The benefits are that you can gain a more accurate count of subscribers than you can with traditional Web stats programs. In addition, you can add useful links such as “email this”, “Digg This”, and others that make sharing posts easy for your subscribers. It integrates with Google AdSense, so you can post ads as well.
Social Networking Sites That Matter
Facebook – Largest social networking site with 150+ million active users. The site is corporate / blogger friendly with tools businesses can use to monitor their profile stats. They also have an advertising program companies can use to reach users.
Digg – Bookmarking site that shows the most popular news stories / blog posts / videos / images from around the Web. It’s a democratic Web site. Users push links to the front page. Not editors. You want your site to be popular, no? You can even post your own site link with image to get more attention.
Twitter Search – Find out what people are discussing right now on micro-blogging site Twitter and search for references of your site, product, or service. Searches don’t go back far in time, however.
Content-building Tools
WordPress – Visit WordPress.org to download and install the WordPress blogging software. This will enable you to build your own blog with a custom URL. It uses the same technology Facebook uses (PHP code and MySQL database). The setup is easy for people with some Webmaster experience. If you don’t feel comfortable setting it up yourself, have someone from your IT department do it for you. It’s easy to use once it works and writing blog posts and pages is about as easy as using Microsoft Word. Note: this blog uses WordPress.
Essential Hardware
Canon PowerShot SD790IS 10MP Digital Camera – You’ll need original images on your site. This camera (I personally own it) takes amazing pictures and is very affordable. It’s small enough to take anywhere. The banner image on this site was taken using this camera.
Canon Digital Rebel XSi 12.2 MP Digital SLR Camera – For even more professional images / product shots you’ll need a Digital SLR camera. The Canon Rebel series are often recommended for their quality and aggressive price.
More to come… please check back.
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